Dong Nai pottery still grows before difficulties
According to Dong Nai Ceramics Association, in the past nine months, pottery exports of enterprises in Dong Nai increased by 15-30% over the same period in 2015.
In the context that the pottery production facilities in Dong Nai are in transition, relocating to a new location, this growth rate is high, showing that enterprises have made great efforts in improving product quality. Find the market.
Mr. Vung Khieng - General Secretary of the Association of Fine Arts Dong Nai, said that with the orders have, the small and medium enterprises in Dong Nai this year will export from 3 to 8 billion. Viet Thanh pottery company has now exported 1.2 million USD, expected to reach 1.5 million USD in the whole year; Hoang My Fine Ceramics Co., Ltd is expected to be worth $ 2 million a year.
Previously, most of the pottery exports of Dong Nai were mainly to the US and European countries, but for the past 10 years, the export market has shrunk because of the stiff competition from Chinese ceramics; The devaluation of the euro also makes purchasing power in the European market decline. Mr. Vong Khieng commented: "The export of ceramic enterprises in Dong Nai is only 40% compared to the year 2000. For example, Thai Duong pottery cooperative, before 2000 always maintained the export value of over VND20 billion. VND / year but in 2016 this company is only expected to reach 8 billion. However, the pottery recovery as today is a positive signal, showing the pottery facilities have changed the way production to adapt to the situation, looking for new markets.
According to researchers, the Bien Hoa - Dong Nai pottery has a history of more than 300 years and is a crossroads of many cultures, so Bien Hoa pottery has combined the quintessence of Cham - Hoa - Viet pottery. This has made the pottery here is characterized by the product of white, thin white light and varied enamel, unique carving, shaping floating.
Especially, only in Bien Hoa produces black earth pottery with high durability products, not faded due to the impact of the environment. In 2000, Dong Nai province proposed the relocation of ceramic production facilities in Bien Hoa to Tan Hanh Pottery Cluster (Tan Hanh Commune, Bien Hoa City), but since then the relocation has remained unfinished. Due to the planning, enterprises can not invest in new technology, products can not keep up with the market, not to compete with Chinese ceramics. This is the reason why many businesses producing pottery in Bien Hoa bankruptcy, pottery ruins Vietnam pottery
